“When you know your personality, you can put yourself in the right habitat to play to your strengths.”
– Rad Watkins
Rad Watkins is a wildlife ecologist, award-winning conservationist, speaker, coach, and the author of Animal Leadership: Leadership Lessons Learned from Wildlife for Leading Yourself and Others. He has spent several decades working with natural resources and as an ecologist in some of the wildest places in America’s Lower 48 States.
Rad has worked with multiple government agencies, universities, not-for-profit organizations, and as a corporate manager in the environmental consulting field. He has coordinated professionals and community volunteers, developed broad-scale strategic management plans, and has worked with wildlife species such as grizzly bears, grey wolves, and bald eagles. Rad’s job titles have included Senior Scientist, Education and Outreach Specialist, and Executive Director, illustrating his love of communicating his knowledge of science and nature to help people understand our world better.
After working with so many different individuals and coordinating groups, Rad found parallels between human personalities and animal behavior. Rad then developed the Animal Leadership system, which allows people to instinctively understand who they are, how to play to their strengths, and how to bring out the best in others as a true leader. The Animal Leadership personality test allows people to find out what sort of animal personality they have.
Because Rad thought it wouldn’t be good to raise a family while chasing grizzly bears with blood lure on his back, he took a break from the wildlife field. After a successful first career in natural resource conservation, Rad wanted to test what he learned developing Animal Leadership in the business world. He used a real estate business as his lab to see how the system worked! Rad quickly developed a successful real estate business, where his work was made efficient by thinking of his customers and clients as one of each of the four Animal Leadership personalities. By knowing how people liked to have information presented to them and what really got them excited, Rad was able to serve them better and capably make sales. The results are clear: Animal Leadership drives success in sales, strengthens teams, and transforms leadership, creating more engaged, committed, and high-performing partners.
“In my forty year career in various leadership positions in both the private and public sector, I have known more than my share of bears, wolves, horses, and eagles. Radley Watkins’ entertaining and insightful book on Animal Leadership is a wonderful way to get to know the menagerie, and it would be valuable to anyone in understanding the approaches to life and leadership.”
– Dr. Jack M. Wilson
President Emeritus, University of Massachusetts
The power of personality assessments is not to be ignored and has helped many people realize their leadership potential. Using the Animal Leadership system, Rad Watkins has given many talks on leadership, sales, and team building, with clients saying they “chose Rad because the way he framed leadership principles in relation to wild animals was different and memorable,” and “Feedback was great! Everyone loved your presentation. It was fun to listen to them comment on how well the animal classification fit the various people they worked with.” Animal Leadership just might help you, too.
You can learn how to use the powerful tools that have come to be known as Animal Leadership to become more efficient, bring people together, play to your strengths, and be a leader who can bring the best out of others.
Bears assertively go for what they want with or without the help of others.
Wolves excite the pack to build a team that helps bring down large prey.
Eagles sit high above until it is time for them to dive in and make their move.
Horses stick together, looking out for one another, and travel a proven path.
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